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RESUME

Experience

FEBRUARY 2025 -
CURRENT

Head of Marketing Strategy  & Growth

RICHMOND PROPERTIES

Dubai

  • Developed and executed high-impact marketing strategies to drive lead generation, brand awareness, and revenue growth.

  • Led digital transformation, optimizing CRM, website, and automation tools for better customer engagement and conversion rates.

  • Spearheaded data-driven campaigns, leveraging analytics, SEO, PPC, and social media to maximize ROI.

  • Directed content marketing efforts, including video production, blog strategy, and real estate market reports.

  • Led a high-performing marketing team, fostering creativity, innovation, and performance-driven culture.

  • Collaborated closely with sales teams to align marketing initiatives with business goals, increasing closing rates.

AUGUST 2024 -
FEBRUARY 2025 -

Director of Operations & Business Growth

MEDIABULL

Dubai

  • Oversee daily operations, ensuring effective execution of workflows, resource management, and productivity.

  • Develop and implement standard operating procedures to improve efficiency, quality, and client satisfaction.

  • Manage operational budgets and maintain cost control to ensure financial goals are met.

  • Identifying and pursuing new market opportunities and partnerships to expand the company’s reach and enhance revenue.

  • Develop and implement growth strategies that align with the company's goals and vision.

  • Recruit, develop, and lead a high-performing team to achieve departmental and organizational goals.

  • Set performance objectives, conduct regular reviews, and provide mentorship and support to team members.

  • Foster a collaborative culture that encourages innovation, accountability, and professional growth.

  • Lead continuous improvement initiatives to streamline processes and enhance operational efficiencies.

  • Evaluate, implement, and manage technology solutions to support and scale operational and business growth.

  • Empower and connect the operation with the creative to drive growth-focused initiatives and maintain open communication.

  • Drive the development and execution of strategies to acquire new clients and expand existing partnerships.

  • Lead client pitches and presentations, showcasing the company’s value proposition and identifying client needs.

ِJULY 2022 -
JULY 2024

Digital Marketing Director

Confidential

Dubai

  • Directed the Digital Department, managing business operations across MENA & Asia regions.

  • Crafted and executed a comprehensive digital marketing strategy, ensuring successful campaign rollouts.

  • Accountable for the establishment and management of the entire digital infrastructure.

  • Led a global team of over 75 professionals across three international offices.

  • Drove digital initiatives that resulted in a 60% boost in annual revenue.

  • Managed Paid Media activities, from budget allocation to meeting targeted KPIs.

  • Oversaw Sponsorship  Partnerships, delivering on all contractual campaign obligations.

December 2021 - August 2022

Digital Marketing Director

EMAAR Group

Dubai

  • Managing the digital department for EMAAR Group, overseeing all its business units, including Malls, Entertainment, Properties, Hospitality & International Market.

  • Working closely with international teams to prepare for new company acquisition and transformation.

  • Overseeing all the Paid Media activities, starting from setting up the annual budgets to achieving the agreed KPIs.

  • Build the annual fan acquisition strategies for U BY EMAAR (Loyalty Program) & Malls’ Apps.

  • Analyze the latest tools and trends in the market and bring them to action for the corporate success.

  • Leading internal trainings on new tools and processes.

  • Product Management of all CRM platforms & EDMs database.

  • Sponsorship & Partners Management to achieve all agreed deliverables and campaigns.

August 2020 - December 2021

Digital Performance & E-Commerce Manager

Emaar

Dubai

  • Managing the digital work (360) of all EMAAR's business units, including Malls, Entertainment, Properties, Hospitality & International Market.

  • Paid Performance Management and Analysis to the daily media performance to guarantee achieving KPIs.

  • Setting up the annual budgets across all business units and setting digital revenue & ROAS.

  • Managing all digital KPIs related to websites, e-commerce sites, mobile applications, social media platforms and Asian Markets.

  • Managing & uplifting Emaar's Loyalty Program (U By Emaar).

  • Product management of all CRM platforms & EDMs database.

  • Leading the data analysis sector in the marketing department (locally & internationally).

March 2020 - August 2020

Digital Assistant Manager

Emaar Entertainment LLC

Dubai

  • Key element in my scope is developing and managing the digital work of all Emaar Entertainment brands & Burj Khalifa.

  • Paid Performance Management and Analysis to the daily media performance in order to guarantee achieving KPIs. 

  • Managing all Emaar's Entertainment platforms locally and globally to reach out to different markets. 

  • Manage annual marketing budgets for individual properties for social and digital.

  • Create strategies to increase online traffic to the organization’s website and manage the digital agency to reflect all our campaigns, offers, deals & events on our websites.

  • Monitoring the daily sales through established E-Commerce sites. 

  • Develop and maintain relationships and communication with key partners for each brand whether Retailers, operation & customer service to create solid marketing plans and serve as the primary point of contact for many of the properties.

  • Managing all digital KPIs for each asset, starting from SEO, SEM to Social Media Marketing & digital banners.

  • Establishing the tonality and brand guidelines for each established and upcoming asset.

  • Managing the agencies and internal team to reach the most efficient way.

  • Collecting & evaluating customer online feedback in order to improve the real experience on-ground.

  • Dealing with social & digital influencers to empower the campaign and increase exposure.

May 2017 -

March 2020

Digital Marketing Specialist

Sr. Digital Marketing Specialist

Nakheel

Dubai

  • Key element in my scope of work is managing and improving all Nakheel digital platforms for each asset. This is including Nakheel Malls and Hospitality.

  • Directing and managing all Nakheel Hospitality assets to reach the highest outcome in bookings and digital exposure.  

  • Managing Nakheel Malls mobile application development and content development. 

  • Build strategy and plan and execute marketing initiatives for new projects, on-ground activations in our assets, special social activations, shoots and rebranding campaigns.

  • Manage annual marketing budgets for individual properties for social and digital.

  • Create strategies to increase online traffic to the organization’s website and manage the digital agency to reflect all our campaigns, offers, deals & events on our websites.

  • Digitalizing all Nakheel assets and providing the latest solutions in the market to provide the ideal shopping experience.

  • Develop and maintain relationships and communication with key partners in our assets whether Retailers, operation & customer service to create solid marketing plans and serve as the primary point of contact for many of the properties.

  • Tracking the conversions and improving the percentages and numbers of footfall to the malls to guarantee the highest exposure. 

  • Managing all digital KPIs for each asset, starting from SEO, SEM to Social Media Marketing & digital banners. 

  • Developing the monthly paid media strategy based on the established objectives and managing the implementations. 

  • Establishing the tonality and brand guidelines for each established and upcoming asset. 

May 2016 -

April  2017

Digital Account Manager

Brndstr Inc.

Dubai

  • Translating client business goals and objectives into effective creative advertising strategies through strong planning of the execution of projects to meet the agreed KPIs and benchmarks.

  • Build up new accounts and set up their social system

  • Handling all the social accounts of Nakheel Malls and their on group activations

  • Develop strategies to link between the malls and their retailers

  • Coming up with  social activations and strategies  to link between the on ground live events and online users

  • Sign and manage influencers and brand ambassadors for full activations 

  • Managing a full social team; Designers, Social Media Executives & Community Managers

  • Coordinating with PR companies and social awareness tools (Social News Accounts)

March 2014 -

May  2016

Digital Account Executive

Sr. Digital Account Executive

Impact BBDO

Dubai

  • Focusing more on building full strategies to maintain and gain more clients to the agency. 

  • Handling all kinds of Social Media channels for several clients. For example, Facebook, Twitter, YouTube and Instagram.

  • Award winner for axiom Extreme Testing Campaign. 

  • Handling the community Management and general social media interactions for all clients.

  • Report generation for the performance of the clients.

  • Managing both online and offline advertising campaigns/activations. 

  • Develop strategy from ideation to execution

  • Create and sustain new SM platforms for clients

  • Manage paid media for social media channels

  • Liaise with creative and media management to execute client’s requests.

Education

2022- 2023

Yale School of Management

Business & Marketing

United States of America

Masters in Digital Transformation


(GPA 3.9)

2009- 2013

American University of Sharjah

Business & Marketing

Sharjah

Bachelor of Science in
Business Administration. 


Major: Marketing (Major GPA 3.0)


Awarded by American University of Sharjah (AUS) on Exceeding Expectations. 

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