PROJECTS
DIGITAL GROWTH
ONPASSIVE | ACROSS ALL PLATFORMS
Setting up the digital infrastructure and full automation system for ONPASSIVE.
Managing up to 75 members from three different offices, Dubai, India, Singapore & Egypt.
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Recognized by YouTube with a silver award presenting our continuous growth with ONPASSIVE.
GITEX DUBAI 2023
ONPASSIVE | GITEX Event
ONPASSIVE lit up the world's biggest Tech Event with its unique products, showing the world "AI in everything." GITEX GLOBAL 2023 was where innovation met inspiration. As we worked on the full event coverage and digital infrastructure with the IT to gather leads.
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Click on the picture to watch the event coverage.
ONPASSIVE METRO STATION
ONPASSIVE | METRO TAKEOVER
Securing the deal with RTA & HyperMedia to takeover one of the main metro stations in Dubai and branded fully by ONPASSIVE.
Starting with the branding, logistic to full communication across the globe. In addition of fully branding the internal screens of the station.​
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Click on the picture to watch the event coverage.
WORLD CUP 2022 PARTNERSHIP
ONPASSIVE | TV ADS
ONPASSIVE partnered up with Bein Sports to feature the newly launched products during Qatar World Cup 2022. The campaign was developed and deployed by the Marketing Department to reach more than 5.4 Billion viewer. ​
Click on the picture to watch our series of videos.
EXPO 2020 | EMAAR
Activating 2020 Club by EMAAR
Worked closely with EMAAR Hospitality to bring 2020 Club to life before the launch of EXPO 2020 in order to cater and host EXPO 2020 visitors. In addition of managing the digital communication and payment gateways.
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Click on the picture to watch our series of videos.
AL HILAL FC | EMAAR
Managing Annual Sponsorship
It was such a pleasure to work closely with Al Hilal FC for two continuous years achieving countless number of campaigns to benefit both organization Digitally, On-ground & Print!
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Click on the picture to watch our series of videos.
BLUESUN ACQUISITION
Project Consultant & Transformation
To H.E. Mohammed Al-Abbar
During H.E. Mohammed Al-Abbar's acquisition to 25 hotels in Croatia under the group brand (BlueSun), I worked closely to him as a consultant overseeing:
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Market Research.
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Customer Behavior.
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Digital Transformation.
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Training the oversea team.
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Updating the digital assets.
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Launching the new series of hotels.​
#EMAARNYE 2021 & 2022
Managing Digital Communication
It takes an entire team of hardworking, dedicated, strong, and passionate people to bring alive an experience that you will never forget! Live the magic with us from behind the scenes and book your spot through the U by Emaar app!
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Click on the picture to watch our series of videos.
EMAAR E-COMMERCE SITES
Building Emaar's centralized E-Commerce Structure (Post COVID)
Since the lockdown of COVID in UAE, I joined Emaar team to develop a new centralized system to empower the online sales across all their Business Unites which opened new horizon for online profit in 2020:
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Emaar Properties.
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Emaar Entertainment.
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Emaar Hospitality.
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Emaar Malls.
FROM HOME TO STAGE
Dubai Opera won 2 international digital awards.
During COVID-19 lockdown in UAE, I worked on a viral digital activation to interact with our audience during the tough times and allow them to express their talents through our social media channels.
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Global Social Media Awards.
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MENA Digital Awards:
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Best Use of Social Media
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Best Viral Campaign
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THE POINTE (NAKHEEL)
Destination Ticketed Concerts
During the launch of The Pointe in Palm Jumeirah, I was managing all the digital communication and paid campaigns in order to secure sold out concerts/activities: (Click on the titles)
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DRAGON MART 2 (NAKHEEL)
Dragon Mart 2 New Launch
One of our objectives is creating series of episodes to activate different selling points in the Mall, whether related to: (Click on the titles)
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GOLDEN MILE GALLERIA (NAKHEEL)
Dubai Fitness Challenge Stunt
International BBG trainer Kayla Itsines conducted a boot camp at Golden Mile Galleria, Palm Jumeirah which attracted over 2000 people in the newly developed destination!
The event was an initiative of the Golden Mile Galleria mall in support of the Dubai Fitness Challenge.
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Click on the picture to watch our series of videos.
#MYDUBAI
The biggest Social wall!
During my experience in Impact BBDO, I served #MyDubai & DTCM in activating the biggest social wall at that time next to The Dubai Mall musical fountain! The campaign empowered the use of the hashtag dramatically and it was one of the activations that established the hashtag locally.
AXIOM TELECOM
Value Added Service Series
#AxiomIntervention campaign combines all the added value services in a very engaging way which effected the overall sales for the whole year.
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Shortlisted for the Effie MENA Awards.
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Won Digital MENA Award.
